What is image optimization?
Image optimization is the process of making images load faster on your website. It reduces the size of an image without affecting its quality, while also improving load times and decreasing bandwidth consumption.
Why is that important? Because if your site loads slowly, visitors will leave. According to a study by Akamai Technologies, 40% of internet users say a slow website would make them never return again!
To do it properly requires some technical knowledge about how images are actually processed by web browsers or mobile devices. This means you’ll have to learn some pretty dry stuff like image encoding formats like JPG vs PNG vs WebP and what “lossy” versus “lossless” compression means for JPEGs (if you’re interested in understanding more about this aspect of optimization). However, once you know what these terms mean and see how they affect the quality/performance trade-off in each case, optimizing images becomes quite easy–and even fun!
Why should I optimize images?
Images are a major part of the web and we understand that you want to show your product in the best way possible. But there’s a problem: images make up more than 80% of all content on the web, but they also don’t load as quickly as they should.
So why should you optimize images?
- Reduce page load time
- Improve user experience
- Reduce server load
How do I optimize images for my website?
There are a number of ways you can optimize your images. You can do it yourself, or you can use an online tool to do it for you.
The first option is the most obvious one: download the image from your camera roll and upload it to an image editor like Photoshop, where you can resize and save it as needed. After that, open up Elementor and add the image to your page (you’ll find it near the top-right corner of your page builder).
To ensure that every part of this process works seamlessly together, we’ve tested each of these options in various combinations with our own websites. Here’s what we found:
What are the best image optimizers for Elementor?
- Pixo (free): A good image optimizer for Elementor. It’s easy to use, has a lot of options and is fast.
- Webien Image Optimizer (paid): The best option if you want to optimize your Elementor site. Simple to use and easy to set up. It drastically reduces the size of your images and speeds up your site without altering your original images.
Image optimization is the process of making image files as small as possible to reduce their load time.
Image optimization is the process of making image files as small as possible to reduce their load time. There are two main ways to optimize images:
- Compression: Compressing an image file reduces its size and makes it faster for your visitors’ browsers to download. In other words, compression creates smaller files by removing unnecessary data from the image file itself. For example, if you upload a GIF that’s 8K in size but only uses 2K worth of colors and pixels (i.e., half), then we can save space by only storing those 2K worth of colors and pixels instead of all 8K worth of colors and pixels—this is called “lossy” compression because some information will be lost during this process so that we can save space on our servers!
- Caching: Caching works by temporarily saving an optimized version of an asset so that it doesn’t need to be re-compressed every time someone loads it up again—this speeds up page load times greatly by reducing how much data needs to be transferred between browsers/servers within their networks (or even across different domains).
Conclusion
Good image optimization is a crucial part of creating a fast, user-friendly website. It can improve the loading time by up to 50% and even more in some cases! Modern websites are heavily dependent on images, so if you want yours to be fast, you’ll need to make sure that it is optimized properly. The best way to do this is by using an image optimizer plugin for Elementor that uses a CDN which automatically resizes, compresses and converts all your images before deliveringing them to your website visitor – no manual work required!